Alliances

Wharf Hotels' strategic alliances enable the group to integrate a variety of concepts to drive incremental revenue, build awareness, productivity and profitability with global and domestic propositions.

Global Hotel Alliance

Global Hotel Alliance

Marco Polo Hotels and Niccolo Hotels are members of Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and GHA DISCOVERY – a multi-brand loyalty programme leveraging a shared technology platform.

Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.

GHA represents a collection of 40 brands with more than 800 hotels in 100 countries serving 22 million members. The award-winning GHA DISCOVERY programme generates over $2 billion in revenue and more than six million room nights annually. For more information, please visit here.

Ultratravel Collection

Ultratravel Collection

Ultratravel Collection invites you to discover luxury with the world’s most exclusive hotels, resorts and palaces worldwide.

Niccolo Hotels are proud members of Ultratravel Collection, bringing together hotels of distinction for the discerning traveller. Its membership is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences.

Member hotels share an integrated global platform for guest recognition and loyalty rewards, the GHA DISCOVERY programme from partner Global Hotel Alliance, as well as a beneficial relationship with the multi-media brand Ultratravel, the other founding partner of Ultratravel Collection. For more information, please visit here.