Career Opportunities

Responsibility

• Create, launch and implement a comprehensive, targeted, and sustainable Communications program that supports the goals of the hotel and the company.
•  Enhance, maintain and develop close working relationships with regional and international media executives and journalists
• Ensure that the hotel obtain maximum exposure in local and international media
• Ensure that the hotel adhere to established advertising standards, collateral standards and Communications operational standards
• Source and co-ordinate feasible Communications activities, to include forging of strategic partnerships / co-branding opportunities; charity drives, etc.
• Disseminate appropriate information and press release to international media and concerned parties including Wharf Hotels Corporate Office
•  Supervise and direct the Art Department.
•  In co-operation with the Group Director of Marketing, prepare, submit and adhere to annual Marketing Plan
•  Co-ordinate and direct all copywriting efforts done by or on behalf of Marco Polo Plaza Cebu.
• Co-ordinate all Direct Mailing efforts for the hotel
•  Provide creative input for all Public Relations and Advertising campaigns
• Co-ordinate and direct the production of all audio-visual presentations for Marco Plaza Cebu
• Develop and co-ordinate a comprehensive and targeted Corporate Social Responsibility program
• Create and execute web-based campaigns to expand awareness and optimize visibility and business potential from online communities
• Leverage social networking channels and establish a responsive presence on relevant blogs
• Oversee the development of an effective ecommerce marketing program
•  Create and execute internal and external Communications strategies. 
• Create collateral and marketing materials, i.e. newsletter, annual report, brochures, special event materials, electronic newsletter, etc.
• Write and distribute press releases to key media contacts 
• Manage media relationships
• Keep current all available online information by writing and posting stories and photos in a timely manner
• Manage relationships with third party suppliers and freelance talents
• Manage communications calendar of activities and events
• Track and archive media clips

Qualifications

Education: Bachelor of Arts degree in Business Administration, Corporate Communications, Communication Arts, Journalism, Public Relations or equivalent
 
Experience:             Minimum 5 years’ experience leading Communications or Media campaigns for a service industry, preferably in Hospitality
 
International experience with a fast-paced, multifaceted organization preferred
 
Strengths:                Excellent writing, editorial expertise, presentation and communication skills
 
Functional knowledge of online marketing management and graphics design advantage
 
Competencies:       Mentor
                                         (a) Understanding self & others
                                         (b) Communicating effectively
                                         (c) Developing subordinates
 
Monitor
                                         (a) Monitoring personal performance
                                         (b) Managing collective performance
                                         (c) Managing organizational performance
 
Facilitator
                                         (a) Building teams
                                         (b) Using participative decision making
                                         (c) Managing conflict
 
Others:           Excellent knowledge in Public Relations disciplines and Advertising.  Good local and international press / media network.