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Niccolo Suzhou Collaborates with BY FAR for A New Co-Branding Afternoon Tea

Niccolo Suzhou

Dining, 2 January 2024
Suzhou, China, 1 January 2024 – From now until 31 March 2024, Niccolo Suzhou collaborates with BY FAR, the new luxury brand adored by celebrities and influential figures worldwide, to present an extraordinary co-branding afternoon tea that will ignite the spirit of the new year. Embracing a contemporary elegance with a touch of vibrant playfulness, this delightful experience awaits you on the 115th floor above the clouds. Indulge in the serene ambience, allowing yourself to unwind and revel in pure bliss.

Established in 2016, BY FAR is a luxury brand that represents the novel expression of luxurious lifestyles, combining high-quality materials with expert craftsmanship to bring out the resonance of the times, to create an authentic connection between the nostalgic tenderness and boundless energies that are constantly evolving. Laem, the Executive Pastry Chef of Niccolo Suzhou, combines the elegance of Niccolo with the brand's innovation, using a colourful and vivid aesthetic approach to showcase the afternoon tea desserts, creating a new experience of luxury and pampering the taste buds. The new co-branding afternoon tea set is priced at CNY 686, inclusive of five tailor-made savouries, six BY FAR-themed desserts, one type of scone, four pass-around and selected coffee or tea. Guests can also indulge in 10g of premium caviar with blinis and two glasses of Niccolo Prosecco for an additional upgraded. 

Upon purchasing BY FAR co-branding afternoon tea set, guests will receive an exclusive offer. Guests can enjoy the extraordinary co-branding afternoon tea above the clouds at The Tea Lounge on the 115th floor, and follow the senses to discover the allure of fashion items.

Niccolo Suzhou X BY FAR Afternoon Tea Special:
The new co-branded afternoon tea is a green colour, a combination of the brand's classic, a new departure, a multi-dimensional display of the cross-border collision of new luxury bags and the art of afternoon tea, outlining the new season's fancy.
Tailor-made savouries – The snap bean neutralises the saltiness of the Ibérico ham, and the tuna roll with multigrain bread, green energy avocado mousse and kale is an antioxidant king bomb combo. Crispy outside and soft inside, a waffle smeared with sour cream and caviar is a tongue-blasting sensation. The slightly sour and sweet Green Apple Gazpacho, swirling with the spirit of transparency, is a smooth and refreshing taste like water rippling in the mouth.
Themed desserts – A wide range of stylish shapes and flavours to suit all tastes. Cute Strawberry Pistachio Tart, Jasmine Green Apple Verrine with a different apple flavour, sticky Rainbow Pandan Layer Rice Cake, and Blueberry Banana Caramel Cup cake with "thorns". Green Tea & MINT is the aftertaste of summer in winter, a hidden treasure of mascarpone cheese awaits within. Indulge in the exquisite sweetness that effortlessly melts on your palate. The Lime Cheese Cake is a fresh take on the BY FAR logo on a small square box in aquamarine blue, a colourful and inspiring package. 

For more information, please visit the official WeChat account "Niccolo Suzhou". 
Or call Niccolo Suzhou at tel: 0512 6068 8888.

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About Niccolo Suzhou
Niccolo Suzhou features 233 spacious, chic and elegant guestrooms, including 20 suites. Sky-high destination dining offers include Niccolo Kitchen, The Tea Lounge and BAR 115. The event spaces on the 116th floor are the perfect venues for various occasions, while the ultimate sanctuary of well-being and fitness on the 117th floor delivers an exquisite experience for the senses.

About Niccolo Hotels
NEW ENCOUNTERS. TIMELESS PLEASURES.
Niccolo Hotels is a collection of five contemporary chic hotels inspired by luxury fashion. Underpinning the brand is the desire to make life effortlessly luxurious for guests with engaging experiences, art and culture, and sophisticated spaces. The brand’s first property Niccolo Chengdu opened in 2015, which was quickly followed by four further hotels – the brand’s flagship The Murray, Hong Kong; Niccolo Changsha; Niccolo Chongqing and Niccolo Suzhou. Niccolo Hotels is a member of Wharf Hotels and Global Hotel Alliance, the world’s largest alliance of independent hotel brands. Further details are available at niccolohotels.com
About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 40 brands and more than 800 hotels in 100 countries.  Its global loyalty programme – GHA DISCOVERY – provides 25 million members recognition, rewards and exclusive experiences across its hotels, both with and without a stay.  For more information, visit globalhotelalliance.com or ghadiscovery.com
About Ultratravel Collection 
Ultratravel Collection brings together hotels of distinction for the discerning traveller. Its membership is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences. Member hotels share an integrated global platform for guest recognition and 5 loyalty rewards, the DISCOVERY programme from partner Global Hotel Alliance, as well as beneficial relationship with the multi-media brand Ultratravel, the other founding partner of Ultratravel Collection. For more information, visit ultratravelcollection.com


About Our Partners – BY FAR
BY FAR is a designer accessories brand that reinvents timeless silhouettes. It was collectively established in 2016 by sisters Valentina Ignatova, Sabina Gyosheva and Denitsa Bumbarova. Through their diverse interests, each founder brings a distinct voice and versatile skills to the label, cultivating a design aesthetics tailored to adapt to the complexity of modern life. The brand takes its name from the founders’ sons’ names – Filip, Alec and Roman. In essence, BY FAR means Made with love.
 

Media Contact & Resources

Ilona Yim
Group Director Branding & Communications | Wharf Hotels
T +852 2118 7265
E ilona.yim@wharfhotels.com

Connie Chan
Senior Communications Manager | Wharf Hotels
T +852 2118 7292
E connie.chan@wharfhotels.com

Zoe Zhou
Communications Manager | Niccolo Changsha
T +86 731 8895 8888
E zoe.zhou@niccolohotels.com

Fiona Liao
Director of Communications | Niccolo Chengdu
T +86 28 8220 8888 ext. 6802
E fiona.liao@niccolohotels.com

Jonina Jin
Communications Manager | Niccolo Chongqing
T +86 23 6508 8888
E jonina.jin@niccolohotels.com

Gracie Hu
Director of Communications | Niccolo Suzhou
T +86 512 6068 8888
E gracie.hu@niccolohotels.com

Mavis Ko
Director of Communications | The Murray, Hong Kong, a Niccolo Hotel
T +852 3141 8914
E mavis.ko@niccolohotels.com

Grace Hu
Digital Marketing & Communications Manager | Marco Polo Jinjiang
T +86 595 3666 6666
E grace.hu@marcopolohotels.com

Bebe Zhao
Digital Marketing & Communications Manager | Marco Polo Parkside Beijing
T +86 10 5963 6569
E bebe.zhao@marcopolohotels.com

Sherry Du
Communications Manager | Marco Polo Wuhan
T +86 27 8275 8328
E sherry.du@marcopolohotels.com

Emma Zeng
Assistant Director of Communications | Marco Polo Xiamen
T +86 592 509 1888
E emma.zeng@marcopolohotels.com

Anissa Wong
Director of Communications | Gateway Hotel, Hong Kong
T +852 2118 7281
E anissa.wong@marcopolohotels.com

Anissa Wong
Director of Communications | Marco Polo Hongkong Hotel
T +852 2118 7281
E anissa.wong@marcopolohotels.com

Anissa Wong
Director of Communications | Prince Hotel, Hong Kong
T +852 2118 7281
E anissa.wong@marcopolohotels.com

Melissa Ferrer
DIRECTOR OF COMMUNICATIONS | MARCO POLO ORTIGAS, MANILA
T +63 2 8786 9400
E melissa.ferrer@marcopolohotels.com

Chie P. Blas
Director of Sales and Marketing | Marco Polo Plaza, Cebu
T +63 32 253 1111
E chie.blas@marcopolohotels.com

Eva Yang
Assistant Director of Communications | Maqo Changsha
T +86 0731 8296 8888
E eva.yang@maqohotels.com

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