Wharf Hotels Wins “Best Member Recognition” and “Best Brand Performance” at GHA Awards
Wharf Hotels
Corporate news | Loyalty, 3 July 2024
In the “Best Member Recognition” category, Wharf Hotels’ brands – Maqo, Marco Polo Hotels and Niccolo Hotels – ranked first among 40 brands for actively driving GHA DISCOVERY member engagement and recognition. The result is supported by global post hotel stay surveys from members of the loyalty programme.
The Group’s second award, “Best Brand Performance” in quarter one 2024, demonstrated its brands’ solid performance and commitment across eight key indicators: Recognition and Benefit Delivery, Products and Distribution, Enrolments, Brand Website, Brand Communication, Sales, Finance and Meeting Participation.
During the event, Marco Polo Hotels was recognised for 15 Years of GHA Membership. In accepting the accolades, Wharf Hotels President, Thomas Salg said, “I am proud and humbled to accept these distinctions, which I share with all of my colleagues. My sincere thanks go to our people who work passionately to foster loyalty among GHA DISCOVERY members, while ensuring every facet of the loyalty programme is effectively managed from external member touchpoints to internal processes.”
GHA CEO Chris Hartley remarked: “I’d like to congratulate all of our winners for their exceptional achievements. Each award winner has demonstrated remarkable innovation and commitment, and their contributions have significantly contributed to the success of GHA DISCOVERY, benefiting all hotel brands in our alliance. As we celebrate the alliance’s 20th anniversary, these awards, which include recognition of brands that have been part of GHA for more than a decade, highlight the strength of our global network, which continues to go from strength to strength.
Press Release Downloads
Download| Ilona Yim Group Director Branding & Communications Wharf Hotels T +852 2118 7265 E ilona.yim@wharfhotels.com |
Connie Chan Senior Communications Manager Wharf Hotels T +852 2118 7292 E connie.chan@wharfhotels.com |
